The Strategic e-Medical Affairs Course by Ben Harbour Learn to design a digital innovation strategy for Medical Affairs – Grasp the full power and trends of the whole spectrum of digital tactics that affect physicians and patients – Learn how to optimise the mix of tactics and to measure their business impact. As biotech embraces more digital solutions, an investment into data-driven decision making and a self-service analytics model becomes crucial in showcasing ROI and value. The importance of Medical Affairs has increased dramatically over the past few years from a supporting, reactive function to a central, strategic, customer-facing one. Technology Strategy 2020 provides overarching guidance on the way technology is provided to assist decisions regarding the design, delivery and sustainability of the Department of Immigration and Border Protection’s futureIt is, . As the impact of medical affairs activities on the commercial success of new pharmaceuticals has increased dramatically, all medical affairs executives will benefit from this course. 0 Shopping Cart … Medical education is rapidly shifting from in-person classes to increase the accessibility of information digitally. Executive Insights Transforming the Medical Affairs Function was written by Pierre Jacquet and Christian Seiffert, Partners, and Sej Brar, a Principal.Pierre is based in Boston, Christian is based in Munich and Sej is based in London. Medical Affairs stands to be one of the most strategically important. MODERATOR:Stevan Tomich - Regional Medical Affairs DirectorXERIS PHARMACEUTICALS, Kunal Ramani - Regional Medical Affairs DirectorXERIS PHARMACEUTICALS, Maria Picone - Co-Founder/CEOTREND COMMUNITY ENGAGEMENT. They are known for being tech-savvy and innovative and prefer to use digital channels to consume information and engage with pharmaceutical companies. The healthcare ecosystem is dynamic and being transformed with the latest tech solutions. the full range of channels and formats available. Deciding which emerging technologies are worth investing in and getting your team on board with change is often the hardest part.. Look, adapting to the digital era requires a shift towards a flexible and risk-taking mindset. The utility of analytics is often misunderstood and developing a data strategy can be overwhelming. In order to convince organizations to adopt and invest in new digital tools and strategies, they must ensure that it is approved by legal and regulatory. Medical Affairs personnel participate in meetings or events with HCPs (either ... Market positioning strategy and messaging Access planning (payer needs, by country) HEOR requirements ... digital media channels where appropriate Build expertise and structure 2,816 Medical Affair Strategy Lead jobs available on Indeed.com. Arguably, medical affairs has always been driven by external requirements - after all, it originally emerged due to pressures from regulators to separate medical and commercial functions. In the age of all things digital, medical and scientific affairs organizations must consistently evolve their communication strategies to be able to continue to engage and improve their ability to attract and communicate with Key Opinion Leaders and Thought Leaders in their field. Over many years, pressure from regulatory agencies, payers and healthcare professionals, as well as public sentiment, has led to a clearer separation between the Medical and Commercial functions. Jamie L. Weiss - Head of Global Publications, Global Medical Affairs LEO Pharma. As Medical Affairs builds its new position in biopharma, our strong Medical Affairs expertise and more than 20 years of practical experience is helping our customers realize Medical Transformation. Regulatory. Creating a patient-centric solution requires feedback from the patients, guiding decisions based on their needs and perspectives. INCREASING CUSTOMER ENGAGEMENT THROUGH DIGITAL MEDICAL STRATEGIES: CASE STUDY IN ESTABLISHING EXTERNAL MEDICAL AFFAIRS PORTALS AND CHATBOTS Divyesh J. Khetia, PharmD, MBA - Head, Global Medical Information Medical Affairs GSK 4:00 PM – 4:45 PM INCORPORATING HEOR INTO THE MEDICAL AFFAIRS STRATEGY Job DescriptionPosition PurposeReporting to the AVP - Head of Digital/Information Management, the…See this and similar jobs on LinkedIn. In the case of a conference cancellation, DGE’s liability is limited to refund conference registration fee only. Martina Cartwright - Senior Director, Medical AffairsCASSIOPEA. With an informed and rational communication strategy, communication point matrix, and data dissemination plan in place, medical affairs, as one of their core competencies, can gain support and input from the primary audiences (e.g., thought leaders, investigators, clinicians, payers, and patients) on the overall strategy. For the 2nd Annual ACMA/DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. Another trend of the digital transformation in healthcare is companies collecting their own health data from medical devices, including wearable technology. As described in the book Understanding Pharma: The Professional’s Guide to How Pharmaceutical and Biotech Companies Really Work, when a drug emerges from clinical development and is on the cusp of commercialization, Medical Affairs will lead the effort to explain to potential healthcare prescribers the real-world applications of the drug through the dissemination of unbiased … Sherry Dunbar - Senior Director, Global Scientific AffairsLUMINEX CORPORATION. Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. Learn More >, Indegene Digital Summit Virtual 2020 | A Multi-week, Virtual Symposium for pharma & biotech. Becky Winslow - Senior Clinical Specialist, Pharmacogenomics, Medical AffairsADMERA HEALTH, Marissa Caputo - Director of Medical Education and Medical AffairsCORINDUS VASCULAR ROBOTICS. With pioneering experience in medical affairs operations, Pharma Initiatives helps our clients achieve their medical affairs goals efficiently, compliantly and measurably. Affairs department Medical Affairs employees are “people who have strong data analysis skills and have the ability to communicate that data with other functions in the clinical development process,” said a respondent from a Top 10 pharma company The value in a Medical Affairs employee is then the blend of medical/clinical familiarity We help clients drive outcomes, revenue and productivity improvements by making giant leaps in digital transformation, customer engagement, health reform, healthcare cost reduction, and health outcomes improvement. By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. As digital technologies transform drug development and marketing, companies that reinvent medical affairs can build competitive advantage in a rapidly changing pharma landscape. Medical Affairs sees its main role as an internal and external information source Marketing believes the primary role of Medical Affairs is to support the brand with scientific information Develop brand messaging from science and involve Medical Affairs to obtain buy-in Educate Medical Affairs on brand strategy to inform Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. Amazon recently announced that it is entering the healthcare business, looking to control costs but also to empower the consumer. Furthermore, medical affairs … Dr. Matthew T. Roe has been a faculty member at Duke University School of Medine and the Duke Clinical Research Institute (DCRI) since 1999. trust and credibility of the Medical Affairs function. Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc. Contact us directly for pricing. Instant Insights offers you a digest of vital knowledge and practical Summarizing over 20+ research interviews with leaders from the council, download this whitepaper to learn more. Check back frequently as new jobs are posted every day. For the 3rd Annual DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. With costs at an all-time high and revenue decreasing, securing buy-in for new digital tools and strategies may seem like a daunting task. A key example is health economics and outcomes research. COVID-19 ANNOUNCEMENT: During this unprecedented time, we honor the doctors, nurses, first responders, clinicians, healthcare read more How do you secure meetings with KOLs virtually? Medical affairs in the spotlight All of these factors necessarily push medical affairs to the fore. This is because in today’s healthcare environment, Medical Affairs is uniquely placed to work closely with all stakeholders and to reignite trust. Lead engagement strategy by coordinating medical and scientific exchange across stakeholder groups to demonstrate patient impact Custodians of the benefit-risk ratio Publically volunteer unbiased medical evidence to reaffirm the focus on delivering patient outcomes Pillars of Medical Affairs Excellence 1 2 3 4 Michael Kahn - Medical Affairs Operations LeaderSPARK THERAPEUTICS. Medical affairs needs to expand its focus beyond KOLs to drive interactions with a wider range of HCPs. Fast forward and medical affairs now encompasses strategy, safety, communications, post-launch trials, field teams and much more – a sort of command central of pharma. It is crucial to showcase that the cost of investing is worth the outcome. Medical Affairs is a critical scientific bridge between Healthcare companies and their internal & external stakeholders. 11:30 AM - 12:15 PM. part of the tasks assigned to medical affairs. It is imperative to establish a connection with other practitioners, patients, and their families to adopt and implement a business strategy to optimize patient outcomes. The expanding market landscape creates a broad spectrum of information leaving HCPs to determine the best resources for their needs. Medical Affairs teams need a wide range of capabilities, says Danie Du Plessis, Head of Medical Affairs at GlaxoSmithKline. Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills … MODERATOR: Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS, Jennifer Guzman - Senior Director, Medical Affairs StrategyHELIXMITH, Ana Bozas - Associate Director, Global Medical CommunicationsAKCEA THERAPEUTICS, Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS. Medical affairs teams are accustomed to in-person interactions, and these team members need to upskill and stay relevant to the new channels utilized by consumers. New channels need to be optimized for medical education. 3 Tower Center Blvd.East Brunswick, NJ 08816 (732) 828-2000. In the post-COVID era, physician practice patterns in largely outpatient settings have shifted focus to maximizing clinical hours in an effort to maintain income leaving healthcare providers less time and patience to learn new technology or new medical information. Well-guided innovation can empower these individuals to create a more efficient and seamless workflow. Indegene works with over 100 global customers including pharmaceutical and bio-tech companies, medical device manufacturers, life science organizations, health plans, health systems, ACOs and provider organizations. Many medical affairs teams underestimate the value of the data that they create and consume. How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines. Medical Affairs can also help verify product messages related to claims and findings that do not require FDA approval, such While the research studies talk about the trends in stakeholder management, the live sessions bring together senior leaders of the industry in an interactive setting to discuss key challenges facing the industry, to share experiences and to brainstorm ideas and solutions to drive better health and business outcomes. Indegene helps global healthcare organizations address complex challenges by seamlessly integrating analytics, technology, operations and medical expertise. MAPS Chair, Executive Program Committee Indian Pharma Companies that traditionally manufactured generic drugs, in the past decade, started venturing into branded pharma products. Read more about the responsibilities. The same strategy should be applied to many other functions as well. This course is particularly suitable for medical affairs executives involved in preparing the market for a new pharmaceutical during the pre-launch phase, as well as new executives in medical affairs … Ashfield Healthcare Communications is a network of multi-award-winning agencies. Medical Affairs organizations have an unprecedented opportunity to play a much more strategic role in the delivery of patient outcomes.
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